Your fans are already creating content that generates millions of streams — for free, for months after your show. We make that value yours.
Every night you perform, something powerful happens — and until now, it belonged to no one.
Every concert, hundreds of fans upload videos to YouTube and TikTok. That content generates millions of streams — organically, for months after the show.
Fan-generated concert content doesn't peak at the event. It compounds — reaching new audiences via algorithm for up to 7 months and beyond.
Premium brands are actively looking to connect with your audience in authentic cultural moments. A concert is the most powerful context they can buy.
Until now, this media value was invisible and uncaptured. Live Performance Media™ is the first format that makes it measurable — and pays you for it.
Three steps. Full creative control on your side. Real revenue tied to real performance.
Our team co-creates a single brand integration moment with you and your artistic team — on stage, backstage, or during a fan interaction. You approve everything before the show. Your art, your vision, your call.
On the night of the show, you post one Reel or Story from your own social media — the signal that ignites the wave. Your fans do what they already do: they film, they upload, they share. Our technology — powered by a certified partnership with GWVR, the official collection society for live entertainment — tracks every single video across YouTube and TikTok.
The brand pays based on validated, certified impressions delivered by your fans. You receive your revenue share — tied directly to real performance. And for the first time, you receive a full certified dashboard of how your concert content performed across every platform.
We built this partnership to be as light as possible on your side — and as valuable as possible in return.
A direct percentage of the brand deal — structured before the show, paid after the measurement period. The more your fans engage, the more you earn.
Certified stream counts, reach, lifecycle growth and geographic data for every fan video linked to your shows. Data your label has never been able to give you.
Access to global brands that want to be part of your culture — on your terms, with full creative approval at every stage.
Axum Studio co-produces the brand integration moment with your team — seamless, premium, designed to generate maximum organic capture.
Real data from artists in our database — showing what fan-generated concert content actually delivers.
A single engineered stage moment — the right brand, the right second, the right visual — can generate exponential reach. We design for that moment, every time.
"We don't just integrate brands — we design the moment that people choose to capture and share."
Axum StudioA partnership with Axum Studio never compromises what matters most.
Every brand integration is submitted to you for approval before any agreement is signed. You have final say — always.
The fan data we collect for your shows belongs to you. It's delivered to your team in full — permanently.
We manage category exclusivity per tour — so competing brands are never placed in the same show.
Axum Studio is a live performance media company built at the intersection of music culture, data intelligence, and brand partnerships.
Our certified access to live event UGC data — through our exclusive partnership with GWVR, the official German collection society with rights-level access to YouTube and TikTok — makes us the only company in the world capable of measuring and monetizing the full media value of a live concert.
We operate across hip-hop, Afrobeats, R&B, and pop — at stadium and arena level.
Official partnership with the German collection society — certified YouTube & TikTok live event data
Frame-by-frame brand and product recognition across every fan video — powered by Blinkfire Analytics
Our reach prediction model validated to 91% accuracy on real post-concert UGC data
Paris & Los Angeles — positioned at the center of European and US music markets
Tell us about your next tour. We'll show you exactly what it's worth.